Case Study #3 Samantha Keen
Rebranding, Brand Strategy, Logo Design, Website Makeover, Book Cover Image Design
PROJECT OVERVIEW
When the client first approached me, they needed a book cover design, logo redesign, and custom graphics for their existing website. As we collaborated, it became clear that this project was about much more than design—it was about uncovering and expressing the essence of their brand.
BEFORE
NEW LOGO DESIGN
DISCOVERY & BRAND VISION
Through in-depth sessions, we explored the core values and key elements the client wanted to convey in their book cover. After experimenting with several design directions, the lotus flower emerged as a central symbol of transformation—a perfect fit for the client’s brand and message. This iconic image became the cornerstone of the project, influencing not only the book cover but also the new logo and visual elements throughout the website.
EXPANDING THE PROJECT – A WEBSITE EVOLUTION
As the project developed, the client’s needs evolved. She realized her business had shifted from serving mostly female clients to a more balanced mix of men and women. She asked me to create a style guide that reflected this change, ensuring the brand’s visual identity would appeal to both genders without feeling exclusive.
To get there, I guided the client through an envisioning process, where we uncovered the future direction of her work, including an exciting new focus on integrating spirituality with modern technology. This foresight inspired the design direction, allowing us to craft a visual narrative that would support her growth beyond the current book launch.
CRAFTING A DIGITAL EXPERIENCE
I designed custom banner images and curated a collection of imagery that aligned with the client’s brand and aspirations. These assets were initially meant for her publisher’s team to integrate into the site overhaul, but after seeing the cohesion and care put into the project, the client entrusted me with the website redesign as well.
Using the Enfold theme, I built a polished, user-friendly site that seamlessly incorporated the new logo, custom graphics, and the brand’s evolving story. We also created a lead magnet to capture newsletter sign-ups and guide site visitors toward action.
RESULTS AND IMPACT
The results were immediate. Within just 10 minutes of sending her first newsletter, the client had four new sign-ups. Within 48 hours, that number had doubled, showing the power of a well-executed brand and digital strategy.
By the end of the project, the client had not only a stunning new book cover and website but also a cohesive brand identity that reflected her values and future vision. The visual storytelling and strategic branding have set her up for continued success in her field, with room to grow into new ventures.
“Everyone who looks at my website, my book, my social media promotion are all very much blown away. Even people who have been working in the field of book promotion for a long time. I think my favorite thing about Yohanna’s work, although there are many things that are very special, is her incredible art work. It is really of the highest standard.”
~ S.K. Berkeley, CA
